Skip the agency.
Skip the meetings.
Get a fresh logo or touch up an old one with limited back and forths.
A twist on logo creation
Optimizing for speed while keeping the quality as high as humanly possible
Unlimited revisions within the week
No meetings -- async communication
100% custom logo not made by a robot
This service might be for you, if...
- You’re open to working in the gift economy.
- You’re ready, or can be soon, to get a new logo.
No, it’s not for everyone.
The long drawn-out process of brand creation absolutely has a place and is here to stay, but it’s not for all of us.
Logo in-a-week argues that constraint prevents sprawl and scope-creep. And laser focuses the decision making process.
Meetings, revisions, and corralling everyone’s input can be arduous.
Get it done quick so you can take a breather.
Cost
This service follows the gift economy model.
Meaning, I’m prepared to give you this as a gift and you are welcome at the end of it to pay me, in money or in some other way.
I think this completely radical idea is important right now. Commerce-as-usual is the air we breathe. It reinforces the idea that every task should be monetized and counted. This tends to minimize relationships and cease them at moment of transaction.
This service is an experiment toward pro-relationship business.
I’ve used this model for many projects and I’m excited to expand it.
I wrote more about freelancing in the gift here.
Need proof that branding works?
I had the pleasure of working with this branding companies logos before. They track the impact of their logos in terms of client revenue. See the GIGANTIC percentage increases on fifty rebrands.
Here’s how it works
-
Kickoff
We we align on your vision and needs at our one and only meeting. -
Draft
I share 2-3 rough concepts with you. You pick one. Refine
I go back to dial in your new logo. Repeat as many as we can fit.-
Deliver
I email you the logo, colors, and fonts -- all you need for web and print.
Branding not done with the one week framework, but it should give you an idea of what we're going toward.
FAQ
Why not 2 weeks?
I believe that working within constraints allows space for excellent work.
It forces you, the business owner, to make decisions and not waddle, waffle.
And it forces me, the designer, to also make decisions and crank out excellent designs.
Why you?
In the last 10 years, i helped 322 orgs create a positive, memorable impression. Half a dozen have taken a jump into the gift-world with me.
Behind this idea is an urge to help small local orgs succeed.
I want to give that old pizza shop getting cornered by Chili’s and Texas Roadhouse a fighting chance.
I aim to help you expand your reach by creating a crunchy promise your potential customers can sink your teeth into.
Lastly, taste. This is a real reason why people hire designers. I know what good design looks like and can help channel your vision into something pleasing.
Why are logos magic?
They have the power to communicate your values, philosophy, reputation, and what customers can expect by using succinct imagery.
Your logo is the core of your brand.
Branding is the whole thing - the combination of messaging and visuals you consistently use.
With this service, it’s up to you to apply and express the logo in ways that resonate with your audience.
It’s also up to you to back up the promise of a logo with action.
If logos are so magic, why are we rushing this?
Very astute question, reader.
This is the crux of my offering.
I believe logos matter a lot, but I also believe people tend to waste time on them. Let’s meet in the middle and see if we can’t get you a top-notch logo, fast.
Schedule a quick call
Let’s chat! If it’s a fit, I’ll send you a form. Take your time to fill it out with your vision and goals for the logo.
Or email me