- Tie to the business.
I see not just the production tasks, but the entire product ecosystem, from the technology to the business side.
- Design is a team sport.
I happily join forces with developers and encourage non-designers to give their insight.
- Don’t make (the user) think.
This guiding light prioritizes the user and their entire experience.
Use appropriate research method for the project. Data can help tell the story behind design choices.
Code competency doesn’t box in, it shows me the edges of constraint and inspires me to keep up with updates.
- Explain why.
The hidden side of design is necessary for success. Documentation, proposals, presentations to stakeholders.
See my last 148 designs.