Designer Focused on Conversion Optimization

Hi, I'm Wes. I'm a newly rooted Vermonter with a decade of broad design experience and an art background. Let's talk about your users.

Areas of Expertise

Front-End

I can code designs and prototypes myself or join forces with developers to chip away at silos.

UX

I'm fluent in the technical and communication skills to take a project from the strategy to the solution - the mess to the tidy result.

UI

I've designed hundreds of projects. Each design told a story and aimed to achieve a goal. I'm knowledgeable and excited about design systems.

Case Studies

Designer probs

Established onboarding process, launched 11 websites, and built a library of reusable templates

Design

Retro Website for Michigan HVAC Co.

Design, Development, Strategy

Mockup Design Demo Tool

Design, Development, Strategy

Boston Montessori School Website

Branding, Style guide

Logo Revamp for Vermont Salon

About Me

My work is guided by design principles, best practices, user feedback, team critiques, data, and my gut. There's a winding, chaotic path behind every project's deliverables.

A systems-thinker and do’er, I see not just the production tasks, but the entire product ecosystem, from the technology to the business side.

My sweet-spot is sitting with one foot dangling in the design pool and one in the coding pool. I believe in a holistic approach to aesthetics and functionality - discovering problems, dreaming up solutions, then finding the best technology to solve it.

See my last 148 designs.