Hi, I’m Wes. I’m a design generalist living in Vermont.

I focus on art direction, conversion-optimized designs, collaborating with developers, and UX.

I aim to build a better web, while not cutting ties to the non-screened world.

Case Studies

iMarket Solutions

Helping Contractors Succeed by Providing 150+ UI Designs

In-House Developer (1 year) & Designer (3 years)


Conversion-Optimized Retro Website for Michigan HVAC Company


Rock & Roll Daycare

Supported growth of award-winning Boston Montessori School

Design, Development, Strategy

Brady People ID

UX Methods Improve a Manufacturing Order Form

Design, UX


  • Tie to the business.
    I see not just the production tasks, but the entire product ecosystem, from the technology to the business side.
  • Design is a team sport.
    I happily join forces with developers and encourage non-designers to give their insight.
  • Don’t make (the user) think.
    This guiding light prioritizes the user and their entire experience.
  • Data-informed.
    Use appropriate research method for the project. Data can help tell the story behind design choices.
  • Code.
    Code competency doesn’t box in, it shows me the edges of constraint and inspires me to keep up with updates.
  • Explain why.
    The hidden side of design is necessary for success. Documentation, proposals, presentations to stakeholders.

See my last 148 designs.