Nautical HVAC Site
My agency didn’t offer branding, so I have lots of experience making sub-par logos shine. Charter, on the other hand, had a fresh rebrand, which helped me tell their story.
Team
- SEO Specialist
- Writer
- Developer
- PM
What I did
- Design
- Style guide
- Some headlines
Date
- 2020
- 1 week
Situation
A client was going through a name change and needed a website. They came to us with a new logo and a brochure. We had a video call where I learned how far they wanted to lean into the theme. Turns out, pretty far. Their main concern was easing their loyal customers into the new brand.
Solution
A custom site with structural patterns from our pattern library and micro-patterns customized to the client. The pairing of patterns allow for an impressive amount of flexibility.
A rich style guide based on their brochure and logo. The styles could now be applied to other forms OF marketing. They even got a custom brand for their maintenance plan.
One thing that would improve the design is professional photography. Stock photos can only do so much to build trust.
Even the previous website company saw it and said how awesome the website is.”
Client
Impact
The design system lives on for other projects, like print:
And posts for social. Other teams can riff on the foundation and still have assets that feel like the brand.
