Websites with Character That Convert.
Dad, Naturalist, and Senior Designer currently helping home-services contractors get more leads, at a Vermont agency.
Available for freelance, in the gift.
I’ve worked with large companies like Fidelity and Sothebys, but mostly small businesses. As a design generalist, my capabilities include:
- Design systems (creating, maintaining, using)
- Art direction
- Frontend chops
- Research (AB testing, analytics, heatmaps)
- UX writing
Branding & Identity 👀
Poor branding draws the wrong kind of attention. Done well, it ties every visual part of a business together. My services include: style guides to support existing brands, brand refreshes, and startin’ out™. Samples below.
User Interface Design 🎨
Data-informed and creative, I’ve helped hundreds of brands come to life and ship to millions of eyeballs. My work has been called “well imagined, thoughtfully constructed, and meticulously brand-aware.” See examples.
Analyzing effectiveness 📈
Have you checked all that low-hanging friut? If not, you’re probably leaving 💰 on the table. As part of a CRO (Conversion Rate Optimization) team, we improve conversion through research and analysis. Because having swanky new design is only the beginning. Check out 4 .
Working in the Gift
A method of exchange based on trust.
There are no formal contracts. Just a consensual willingness to trust. Don’t worry—we’ll still have time lines, deliverables, and super-fun strategy sessions. The websites and logos aren’t free and value-less. They have value. What precisely that value is—is up to you.
The time is ripe for alternatives. I know. It feels weird. It’s my way of taking a step toward a world I want to live in. A world with more personal weight tied to every transaction.
I'm moved and inspired by a local bakery/farm trying it. They pulled their sourdough bread off the shelves and now give hundreds of loaves away every weekend. They make enough money to meet their needs and, more importantly, are making waves.
I’ve had the honor of working on four projects so far in the Gift. We’ve exchanged branding and websites for cash, handmade beds, carved signs, beer, and bread.
🎁 Join me.