Websites with Character That Convert.

Dad, Naturalist, and Senior Designer currently helping home-services contractors get more leads, at a Vermont agency.

Available for freelance, in the gift.

I’ve worked with large companies like Fidelity and Sothebys, but mostly small businesses. As a design generalist, my capabilities include:

Sailing themed HVAC website and style guide screenshots


Branding & Identity 👀

Poor branding draws the wrong kind of attention. Done well, it ties every visual part of a business together. My services include: style guides to support existing brands, brand refreshes, and startin’ out™. Samples below.

User Interface Design 🎨

Data-informed and creative, I’ve helped hundreds of brands come to life and ship to millions of eyeballs. My work has been called “well imagined, thoughtfully constructed, and meticulously brand-aware.” See examples.

Analyzing effectiveness 📈

Have you checked all that low-hanging friut? If not, you’re probably leaving 💰 on the table. As part of a CRO (Conversion Rate Optimization) team, we improve conversion through research and analysis. Because having swanky new design is only the beginning. Check out 4 .

3 image collage of a site design including a style guide
Ten logos I’ve created for small businesses, 4 of which were done in the gift