One of my freelance clients was starting a new venture. Since we previously collaborated on a different music academy website, much of the functionality would be similar and could be used as a starting point. The design needed to match their bright, friendly logo. The back-end needed to be able to support adding faculty, updating availability, and the editing of multiple sections.
I did it all – this was my baby. Design, development, Mailchimp integration, and ongoing support. For the music academy site, I had worked with a developer, and on this one I was able to reuse certain parts again (custom post types). The client supplied all content.
Process & Timeline
- Define the scope and timeline for both parties
- Design blocky wireframes, to focus broadly
- Complete style guide, to touch on the details
- Develop beta site
- Connect mailing list and create email marketing strategy
- Launch and deliver documentation: WordPress Tips and Website Manual
- Updates. Over our 2 year relationship, they expanded from 1 location to 4, resulting in many changes.
What did I learn?
The most challenging part of the project to me was expanding the site’s capabilities as the business expanded. They started out with one location and grew to four. With grown came more faculty roles and tying them to a particular school location. I felt over my head and reached out to some developer friends who set me on the right path. A solution was delivered. And that’s when I learned the importance of peers and your actual social-network, in the freelance-world.
Deliverables: Site design, Custom WordPress Theme, WordPress Manual, Website Manual, Email integration
View the site on the wayback machine, from 2016.