Logo Revamp for Vermont Salon

Branding, Style guide

Challenge

Orbit needed more refined logo, but wanted to keep with the existing theme. The outdated one no longer aligned with their business. They were getting a new website and wanted to present the brand in a fresh, modernized way. I was brought in by the developer for design support.

Before – After

Solution and Learning

I designed a new logo with more sophistication and less silliness. I used fonts that were easily transferable to the web to be used as heading and body text. The site was built and the client’s brand was updated to better match the company.

It felt refreshing to separate the project roles on a relatively small job like this. The developer handled project management as well as the dev work. I was surprised by my keen interest and strong pull to lend a hand in strategy and management, but I managed to sit it out and work within my dedicated part.

Deliverables: logo variations, stylized text images, vector file, favicon, touch icons, style guide, fonts, color scheme

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