Category: Case Study

iMarket Solutions

January, 2019

Below I’ll outline my contributions to a iMarket. The 4 big ones were Custom UI Design / Art Direction, Product Improvements, Documentation, and Conversion Rate Optimization. Disclaimer: this isn’t a case-study as much as an extended resume-piece. The Company iMarket offers marketing and strategy to small to midsize contractors. They have a large list of […]


November, 2017

Project Goals The client’s current site didn’t reflect their new trucks and it felt outdated. They wanted a design to match their honest, old-fashioned, small town values. Primarily, the site’s purpose was lead generation, and there were two ways to get a lead: a form submission or a phone-call. The audience was homeowners and B2B […]

Rock & Roll Daycare

September, 2017

Challenge One of my freelance clients was starting a new venture. Since we collaborated on a different music academy website, much of the functionality was able to be reused. The design goals were to increase sign-ups and provide info to existing customers. The back-end required the ability to add faculty, update availability, and edit content […]

Brady People ID

May, 2017

The Form I worked for Brady as a designer. They manufacture and print on security products, such as lanyards and badge reels. Designers prepare artwork for customer approval then send orders to be printed. We did so using one form. Users fell into two groups: Printers: who needed it to confirm the print was correct […]