Branding

Branding is essential to business. It has the magic power of communicating your values, philosophy, reputation, and what customers can expect by using succinct imagery.

It goes beyond the logo and helps create an identity intended to resonate with your target audience through a combination of messaging and visuals.

In a world where we incessantly research products before buying, first impressions are key. That initial impact matters. Branding is the promise, but it is your responsibility as a business to back it up with action.

circular logo reading In-law Brewing Company, EST. 2017, with two trees resembling a beer hop side-by-side

Brand for brewery in Upstate NY

logo reading Harvest Crossing with an image of a housetop, a light on, and a field

Brand and site for affordable homes and community space in Underhill, VT

logo reading Millriver Carpenters with hammer-and-nail imagery

Brand for small carpentry shop in the northeast

logo reading Ginger Woodworks with an image of a crosscut log with a crack and a chair cut out of the log

Brand and site for woodworking business offering custom furniture, crafts and classes

logo reading Marblehead on Harbor with an illustrated image of a schooner boat

Brand and site for bed & breakfast in Massachusetts

logo reading Brush Brook Community Farm with a simplified icon of a grain grindstone

Brand for bakery and soupery operating in the gift economy

Reach out if you want to get a new brand or give one a refresh. Here's some examples of web designs and research.